Beer and Advertising

It's a divisive subject, especially in craft beer circles but the reality of the commercial beer world is that there are large budgets and therefore some of the best creative advertising is for beer. Ethically is it right? Well in a free consumer market, technically it's consumers choice, however in reality advertisers use subtle and inventive ways to make their products more appealing. The same can be said for most consumer products, but the results with beer are so often breathtaking!

The offshoot of this is that the creative stakes in beer advertising are high. Accounts are fought for and creative's put some of their best ideas into beautiful explorations of ideas.

Here are some stunners

http://10steps.sg/inspirations/artworks/75-creative-and-humorous-beer-ads/